Instagram’s suggested feature usage for your business
Did you know that Instagram includes a powerful research tool designed right into the app? Instagram’s “suggested” feature allows you to quickly and easily find influencers to partner with, research your target market, and it tells you which competitors you should keep an eye on! Here’s how your business can leverage this tiny however powerful feature.
How the Instagram suggested Feature Works
You’ve most likely noticed the Instagram “suggested” feature before, however have you ever thought about how you could use it to help your business? Currently, once you’re visiting someone’s Instagram profile and click on to follow them, Instagram will then show you other “suggested” users to follow.
This feature is designed to show you other Instagram accounts that are similar to the user you just followed. The suggested Instagram accounts are determined by an algorithmic rule, and are surprisingly super effective. Instagram’s suggested feature has actually been around for almost two years; however it’s undoubtedly an under-utilized feature that has a lot of potential to assist you with your Instagram marketing strategy!
To be clear: this new “suggested” feature is different than the “Instagram suggested users” from back within the day, once Instagram would “suggest” users to follow to people who were simply signing up for the app.
3 ways to Use the Instagram suggested Feature for Business:
1. Discover your competitors and partners
One of the best ways to use the Instagram suggested feature for your business is to discover who Instagram thinks your competitors are. Once you’re logged in from another account, simply visit your business’ Instagram profile and click on the arrow within the right hand corner to see what accounts Instagram says you’re similar to.
This is a simple way to do a fast competitive analysis, and you may discover businesses that you didn’t even know about! Currently, you can keep an eye on your competitors’ Instagram accounts to see how they’re using Instagram for their business. For instance, on Coca Cola’s page, Instagram suggested Pepsi and McDonald’s first– one is a competitor, and one is a partner.
You can use this feature to seek out other businesses to partner with, since Instagram is able to tell you that you share similar audiences. Whether or not that’s hosting an Instagram contest together to build each other’s audiences, trading blog posts, or collaborating on a product together, the Instagram suggested feature is super simple way to find businesses to partner with on co-marketing initiatives.
Looking at Apple Music, Instagram clearly suggests Spotify as a competitor; however it also suggests the @music Instagram account and other recording artists, both of which would make a great collaboration for an Instagram campaign.
Tip: Instagram will only show you accounts that your account isn’t following already, so keep that in mind if you’re already following your competitors! you can additionally use a test account or borrow a friend’s phone to see what accounts show up for them!
2. Find the right influencers
Finding Instagram influencers to partner with your business is a good way to make brand awareness and get exposure on Instagram. However finding the proper influencers to partner with can be a large challenge! Rather than wading through hundreds of Instagram profiles, Instagram’s suggested feature can help you find the right influencers for your business in less than one minute!
Similar to searching for competitors and businesses to partner with, Instagram will also show you influencers that have similar audiences to yours. Or, if you have an influencer in mind, you can click the “suggested” tab on their profile to seek out a lot of influencers like them to partner with! This is especially useful if you’re making an attempt to find influencers with the identical styles however who have audiences in different cities.
To make it even easier, you can additionally click “see all” within the right hand corner to look at a page that shows the suggested account with their most recent Instagram posts, thus you instantly get a sense of their brand and aesthetic.
3. Analysis your target market
Understanding your target market is vital to having success on Instagram, and Instagram makes it so easy for you to analysis your ideal customer! Not only are you able to follow your target market to see what they post, you can additionally browse the “following” tab on Instagram to see what kind of posts they interact with on Instagram. However following one person in your target market isn’t enough, and it can be exhausting to seek out the correct Instagram users to follow.
Instagram’s suggested feature doesn’t simply work with influencers and businesses – you can use it on any user! Analysis your customers and followers, and after you find a customer that embodies your target market, click on their suggested tab to find alternative users like them. This is an amazing and effective way to learn more regarding your customers so you can tailor your Instagram marketing strategy to the proper audience!
The “suggested” feature on Instagram may seem inconsequential; however it’s actually a super powerful research tool for your business.