TikTok gaining on Facebook with one billion downloads, according to reports

The party doesn’t begin until you reach one billion.
TikTok built its social network on short, sharable videos.

If you haven’t heard of TikTok, you’re currently about a billion steps behind.
The social video app, which lets users record themselves lip-synching to popular music videos and share the clips with friends, has simply surpassed one billion downloads on iOS and android.

That’s according to new figures from information insights firm Sensor Tower, which says the app is currently pushing up against Facebook for app download dominance.
“Approximately 663 million of these installs occurred in 2018,” Sensor Tower founder Oliver Yeh aforementioned in a blog post. “To put this into perspective, the Facebook app was installed an estimated 711 million times last year and Instagram saw about 444 million new downloads.”

While Facebook might have global name recognition, TikTok is a giant in the social media area, especially in Asia. The app was created by Chinese company ByteDance, which has been privately valued at $75 billion according to Reuters, putting it on par with the country’s biggest tech corporations. However it’s not without its issues — the app recently came under fire with claims it was a “hunting ground” for abusers.

In a world where social media platforms like Facebook and Instagram are constantly iterating to remain relevant and updating to woo young users (even trying to make their own versions of the video sharing app), TikTok is a force to be reckoned with.

The one billion download figure is additionally only a part of the story — it includes TikTok’s lite app versions and regional variations, according to Yeh, however not the number of downloads the app has received on android in China (where it’s known as Douyin). It additionally only points to how many times the app has been downloaded, but not how many of these users stick around and keep active.
TikTok did not immediately respond to a request for comment, however on its web site, the company says “in 2018, TikTok was one of the most downloaded apps within the world.”

admin • 25.03.2019

Previous Post

Next Post