TikTok was downloaded more times than Instagram last year
Short-form video app TikTok has reached the one billion download mark across android and iOS.
What’s perhaps even more spectacular is that it was downloaded more times than Instagram in 2018.
App analytics site SensorTower released the info this week, adding that the billion figures doesn’t include android installs from China.
So it’s likely that the entire number of downloads is even above what was reported.
Over half of TikTok’s total downloads, roughly 663 million, came in 2018.
By comparison, Instagram was downloaded 444 million times.
TikTok was the fourth most-downloaded non-game app for 2018, behind WhatsApp, Facebook messenger, and Facebook.
SensorTower reports that TikTok’s momentum has carried into 2019. In January it was the #3 app worldwide in terms of new installs across android and iOS.
Further, TikTok was the #1 non-game app in the United States in January 2019.
Despite being the top non-game app, TikTok isn’t especially popular within the U.S.A. compared to other markets.
SensorTower notes that 25 % of TikTok’s downloads to date have come from India. In January 2019, forty three of the app’s new users were from India.
The share of new users from the U.S.A. is growing year-over-year, just less significantly than other markets.