Four mistakes of Instagram business accounts
When used properly, Instagram is a really useful marketing tool for your business. Once it’s not, however, it can turn people off your brand. Here are four mistakes you should avoid once managing a business Instagram account:
1. You have no plan
The spontaneous nature of Instagram means that it’s very easy to post impulsively in a matter of minutes, no, seconds. However, it doesn’t mean that you shouldn’t plan your Instagram posts. It’s a good idea to map out the route you’re going to take each month by determining your objectives, identity target markets and choosing your content focus. Make each post count.
2. You underestimate the power of words
While Instagram is an image-based platform, it’s additionally necessary to realize that captions are just as important. A succinct and witty caption goes a long way, whereas a rambling one that’s riddled with grammatical errors and spelling mistakes is likely to evoke more than a few eye rolls.
3. You’re inconsistent
Post material on a regular basis. If you disappear for weeks on end, you’ll be testing the patience and loyalty of your followers. They may unfollow you eventually or worse, look to your competitors.
4. You’re boring
Sure, it’s best to be safe than sorry on Instagram – after all, it’s necessary to maintain a professional appearance. In saying that, it doesn’t mean you can’t afford to express your brand’s style and uniqueness. Be funny, be quirky, and be vivacious! People love following accounts with beautiful pictures, however they also like accounts with personality and pizzazz.
As long as you’re not controversial, offensive or tasteless (i.e. posting gratuitous selfies in skimpy gym gear on a business account), then everything is okay.